What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.

Why you'll love it:

• Our fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel primer formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying primer helps reduce the look of excess oil and shine

Key Ingredients:

• Lemon myrtle blend

Great for: Oily, Normal, Dry, and Combination Skin Types

Get all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.

How to Apply Power Grip Matte Primer:

• Use fingertips to apply mattifying primer and pat into skin.
• Allow 30 seconds to set before applying makeup.

Learn More: Ultimate Guide to Power Grip Primers

Learn More: Which Face Primer is Best for Your Skin Type

Learn More:The Difference Between Power Grip Primer and Putty Primer.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.